Pioneering Data Recycling
We extract IoT & RFID signals from packaging found in waste to build real-time, anonymised consumer insights — creating new revenue streams for waste managers and retailers.
What we do
24·7 Data equips refuse collection vehicles with low-cost scanners that decode Electronic Product Codes (EPC) from packaging at the point of collection. We combine this with GPS and timestamps to deliver a real-time, anonymized dataset representing population-level purchasing behaviour.
Technology & Proof of Concept
Our patented stack decodes EPCs, identifies product & packaging composition, and streams it into analytics and certification workflows. We have run successful field tests and are ready to pilot with a waste disposal company to take the project to the next stage
Pilot & Partnership
24·7 Data is seeking forward-thinking waste management partners to run a real-world pilot using active refuse collection vehicles. The initial pilot phase is designed to be low risk, fast to deploy, and highly informative.
The proposed pilot would begin with two collection vehicles equipped with RFID scanning units provided and funded by 24·7 Data. Once operational performance and data quality are validated, the pilot can scale to ten vehicles with minimal friction.
All data collected during the pilot is shared cooperatively, creating new opportunities for operational insight, recycling certification support, positive environmental reporting, and the development of a long-term shared revenue model.
Partnerships are envisioned as collaborative by design. While the primary model is data and revenue sharing, strategic investment or equity participation is also open for discussion where aligned.
Why Now
RFID adoption in consumer packaging is accelerating rapidly, driven by regulatory pressure, sustainability goals, and the need for greater supply chain transparency. At the same time, artificial intelligence systems are increasing demand for large-scale, real-world datasets.
Waste streams represent one of the few remaining untapped sources of population-level consumption data — collected daily, at scale, and without bias. Each bin emptied today contains data that is currently discarded but growing exponentially in future value.
With proven technology, protected intellectual property, and successful field testing already completed, 24·7 Data is positioned to move quickly from pilot to scale. Early partners gain first-mover advantage in a new data category that combines sustainability, operational efficiency, and recurring digital revenue.